Degree Name:

Master of Marketing Communication

Degree Abbreviation:

MMC

Duration Range:

1-2 years

Tuition Range (US, UK, AUS, NZ):

$10,000-$50,000

Overview:

The Master of Marketing Communication degree is designed to provide students with the knowledge and skills necessary to succeed in the fast-paced world of marketing. This degree program focuses on the development of effective communication strategies that can be used to promote products, services and ideas to a wide range of audiences. Students will learn how to create compelling marketing campaigns, conduct market research and analyze consumer behavior. The program also covers topics such as branding, digital marketing and social media marketing.

Curriculum Overview by Year:

• Year 1: Introduction to Marketing Communication, Consumer Behavior, Marketing Research, Branding, Advertising and Promotion, Digital Marketing
• Year 2: Social Media Marketing, Public Relations, Marketing Analytics, Marketing Strategy, Elective Courses

Key Components:

• Effective Communication Strategies
• Market Research and Analysis
• Branding and Advertising
• Digital and Social Media Marketing
• Public Relations
• Marketing Analytics
• Marketing Strategy

Career Prospects:

Graduates of the Master of Marketing Communication degree program can pursue a variety of careers in the marketing industry. Some of the most common job titles include Marketing Manager, Advertising Manager, Public Relations Manager, Brand Manager and Market Research Analyst. Graduates may also work in digital marketing, social media marketing, or content marketing.

Salary Expectations:

The salary expectations for graduates of the Master of Marketing Communication degree program vary depending on the job title, industry and location. According to Payscale, the average salary for a Marketing Manager is $65,000 per year, while the average salary for an Advertising Manager is $70,000 per year. Market Research Analysts earn an average salary of $54,000 per year, while Public Relations Managers earn an average salary of $75,000 per year.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions:

It is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations of the Master of Marketing Communication degree program can vary depending on the country and university where the degree is pursued. However, this degree program provides students with the knowledge and skills necessary to succeed in the marketing industry. Graduates can pursue a variety of careers in marketing, advertising, public relations and market research. To find out where this specific degree program is offered anywhere in the world, visitors can use the uniRank World Universities Search Engine.

search for Master of Marketing Communication (MMC) and add the Location (country, state etc.) or specific University you are interested in studying at.

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