Heriot-Watt University's X (Twitter) Page Review

Page Stats and Metrics

Total # of Followers:	32,190
Total # of Posts:	4,040
Average monthly posts*:	22

Short Guide to X (Twitter) Stats and Metrics

0) Introduction to X (Twitter) Stats and Metrics

X (Twitter) stats and metrics refer to the quantitative data and statistics that provide insights into the performance and engagement levels of a Twitter account. These metrics are important for evaluating the effectiveness of Heriot-Watt University's presence on the platform and understanding its reach and impact.

1) Total Number of Followers: an Indicator of Popularity of a University

The total number of followers indicates the size of the audience that Heriot-Watt University can potentially reach through its X (Twitter) account. A higher number of followers often signifies a larger and more engaged community, which can be a strong indicator of Heriot-Watt University's popularity and influence in the online space.

2) Total Number of Posts: an Indicator of X Page Activity

The total number of posts (formerly tweets) reflects how active Heriot-Watt University is on X (Twitter). If there are very few posts, it may suggest that the page is either inactive or that Heriot-Watt University's social media representatives are not placing significant emphasis on this particular channel. Regular and consistent tweeting is key to maintaining an active and engaging presence.

3) Date of Latest Post: an Indicator of recent X Page Activity

The date of the latest post provides relevant information about the recent activity of Heriot-Watt University's X (Twitter) page. A recent post indicates an active and up-to-date presence. Conversely, if the latest post is significantly old, it may suggest that the Twitter page has been inactive or potentially abandoned for an extended period.

4) Average Monthly Posts: Correlation with Engagement Metrics

This metric quantifies how frequently Heriot-Watt University's social media representatives post new content (formerly known as tweeting). It serves as a starting point for analyzing the correlation between posting frequency and various engagement metrics, such as number of followers, likes, retweets and replies. Understanding this relationship can help refine Heriot-Watt University's content strategies for optimal audience engagement.

Read also our article about the Importance of Social Media for Universities and prospective students.

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Read also our article about the Importance of Social Media for Universities and prospective students.