Guide to University Programs, Courses and Degrees

Master of Business Marketing (MBM)

Guide to Master of Business Marketing Program/Course/Degree

Master of Business Marketing (MBM)


Master of Business Marketing (MBM) program/course/degree certificate example

Degree Name:

Master of Business Marketing

Degree Abbreviation:

MBM

Duration Range:

1-2 years

Tuition Range (US, UK, AUS, NZ):

$10,000-$50,000

Overview:

The Master of Business Marketing degree is designed to provide students with the knowledge and skills necessary to succeed in the field of marketing. This degree program focuses on the development of marketing strategies, market research, consumer behavior and brand management. Students will learn how to analyze market trends, develop marketing plans and create effective advertising campaigns. The program is designed to prepare students for careers in marketing management, advertising, public relations and sales.

Curriculum Overview by Year:

  • Year 1:
    • Marketing Management
    • Consumer Behavior
    • Market Research
    • Marketing Communications
    • Brand Management
  • Year 2:
    • International Marketing
    • Digital Marketing
    • Sales Management
    • Marketing Analytics
    • Marketing Strategy

Key Components:

  • Marketing Management
  • Consumer Behavior
  • Market Research
  • Marketing Communications
  • Brand Management
  • International Marketing
  • Digital Marketing
  • Sales Management
  • Marketing Analytics
  • Marketing Strategy

Career Prospects:

Graduates of the Master of Business Marketing degree program can pursue a variety of careers in marketing management, advertising, public relations and sales. Some of the job titles that graduates may hold include marketing manager, advertising manager, public relations specialist, sales manager and market research analyst.

Salary Expectations:

The salary expectations for graduates of the Master of Business Marketing degree program vary depending on the industry, job title and location. According to Payscale, the average salary for a marketing manager is $72,000 per year, while the average salary for an advertising manager is $67,000 per year.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions:

The Master of Business Marketing degree program is an excellent choice for students who are interested in pursuing a career in marketing. However, it is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations can vary depending on the country and university where the degree is pursued. Visitors can search for where this specific degree is offered anywhere in the world through the uniRank World Universities Search Engine.



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search for Master of Business Marketing (MBM) and add the Location (country, state etc.) or specific University you are interested in studying at.

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  • Master of Business Marketing (MBM) University of Sydney scholarships

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