Degree Name:

Bachelor of Science in Marketing

Degree Abbreviation:

BSM

Duration Range:

3-4 years

Tuition Range (US, UK, AUS, NZ):

$20,000-$50,000 per year

Overview:

A Bachelor of Science in Marketing degree is designed to provide students with a comprehensive understanding of marketing principles and practices. The program covers a wide range of topics, including consumer behavior, market research, advertising, branding and digital marketing. Students will learn how to develop effective marketing strategies and campaigns, as well as how to analyze and interpret marketing data.

Curriculum Overview by Year:

• First Year: Introduction to Marketing, Principles of Management, Business Communication, Accounting, Economics
• Second Year: Consumer Behavior, Market Research, Advertising, Sales Management, Business Law
• Third Year: Brand Management, Digital Marketing, International Marketing, Marketing Analytics, Strategic Marketing
• Fourth Year: Marketing Capstone Project, Internship, Elective Courses

Key Components:

The key components of a Bachelor of Science in Marketing degree include a strong foundation in marketing principles and practices, hands-on experience with marketing research and analysis and the development of critical thinking and problem-solving skills. Students will also gain experience working in teams and collaborating with others to develop effective marketing strategies and campaigns.

Career Prospects:

Graduates of a Bachelor of Science in Marketing degree program can pursue a wide range of careers in marketing, advertising, public relations and related fields. Some common job titles include marketing manager, advertising account executive, market research analyst, brand manager and digital marketing specialist.

Salary Expectations:

The salary expectations for graduates of a Bachelor of Science in Marketing degree program can vary depending on the specific job title, industry and location. According to the Bureau of Labor Statistics, the median annual salary for marketing managers was $135,900 in May 2020, while the median annual salary for market research analysts was $65,810.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions:

Overall, a Bachelor of Science in Marketing degree can provide students with a strong foundation in marketing principles and practices, as well as the skills and experience needed to pursue a wide range of careers in marketing and related fields. However, it is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations can vary depending on the country and university where the degree is pursued. Visitors can search for where this specific degree is offered anywhere in the world through the uniRank World Universities Search Engine.

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