Degree Name:

Bachelor of Marketing

Degree Abbreviation:

B.Marketing

Duration Range:

3-4 years

Tuition Range (US, UK, AUS, NZ):

$10,000-$50,000 per year

Overview:

A Bachelor of Marketing degree is designed to provide students with a comprehensive understanding of marketing principles and practices. The degree program covers a range of topics including market research, consumer behavior, advertising, branding and digital marketing. Students will develop skills in critical thinking, problem-solving, communication and teamwork.

Curriculum Overview by Year:

• First Year: Introduction to Marketing, Principles of Management, Business Communication, Accounting, Economics
• Second Year: Consumer Behavior, Marketing Research, Advertising, Sales Management, Digital Marketing
• Third Year: Brand Management, International Marketing, Marketing Strategy, E-commerce, Social Media Marketing
• Fourth Year: Marketing Analytics, Product Development, Public Relations, Retail Management, Entrepreneurship

Key Components:

• Marketing Principles and Practices
• Market Research and Analysis
• Consumer Behavior
• Advertising and Promotion
• Branding and Brand Management
• Digital Marketing and Social Media
• Marketing Strategy and Planning
• Entrepreneurship and Innovation

Career Prospects:

Graduates of a Bachelor of Marketing degree can pursue a variety of career paths in marketing, advertising, public relations, sales and market research. Some common job titles include marketing manager, brand manager, advertising account executive, social media specialist and market research analyst.

Salary Expectations:

The salary expectations for graduates of a Bachelor of Marketing degree can vary depending on the industry, job title and location. According to Payscale, the average salary for a marketing manager is $65,000 per year, while a social media specialist can expect to earn around $45,000 per year.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions:

A Bachelor of Marketing degree is a valuable investment for students who are interested in pursuing a career in marketing or related fields. However, it is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations can vary depending on the country and university where the degree is pursued. Visitors can search for where this specific degree (Bachelor of Marketing) is offered anywhere in the world through the uniRank World Universities Search Engine.

search for Bachelor of Marketing (B.Marketing) and add the Location (country, state etc.) or specific University you are interested in studying at.

Query examples:

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