Degree Name:

Bachelor of Marketing Psychology

Degree Abbreviation:

BMP

Duration Range:

3-4 years

Tuition Range (US, UK, AUS, NZ):

$10,000-$50,000 per year

Overview:

A Bachelor of Marketing Psychology degree is a program that combines the principles of marketing and psychology to help students understand consumer behavior and develop effective marketing strategies. This degree program is designed to provide students with a strong foundation in marketing and psychology, as well as the skills and knowledge needed to succeed in a variety of marketing-related careers.

Curriculum Overview by Year:

• First Year: Introduction to Marketing, Introduction to Psychology, Principles of Advertising, Consumer Behavior
• Second Year: Marketing Research, Social Psychology, Marketing Communications, Sales Management
• Third Year: Brand Management, Consumer Psychology, Digital Marketing, Marketing Strategy
• Fourth Year: Marketing Analytics, Neuromarketing, International Marketing, Capstone Project

Key Components:

The key components of a Bachelor of Marketing Psychology degree include a strong foundation in marketing and psychology, as well as the ability to analyze consumer behavior and develop effective marketing strategies. Students will also develop skills in research, communication and critical thinking, which are essential for success in marketing-related careers.

Career Prospects:

Graduates of a Bachelor of Marketing Psychology degree program can pursue a variety of careers in marketing, advertising, market research and related fields. Some common job titles include marketing manager, advertising account executive, market research analyst and brand manager.

Salary Expectations:

The salary expectations for graduates of a Bachelor of Marketing Psychology degree program can vary depending on the specific job title, industry and location. According to the Bureau of Labor Statistics, the median annual salary for advertising, promotions and marketing managers was $135,900 in May 2020.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions:

It is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations of a Bachelor of Marketing Psychology degree can vary depending on the country and university where the degree is pursued. However, this degree program can provide students with a strong foundation in marketing and psychology, as well as the skills and knowledge needed to succeed in a variety of marketing-related careers. Visitors can search for where this specific degree (Bachelor of Marketing Psychology) is offered anywhere in the world through the uniRank World Universities Search Engine.

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