Degree Name:

Bachelor of Marketing Communication

Degree Abbreviation:

BMC

Duration Range:

3-4 years

Tuition Range (US, UK, AUS, NZ):

$10,000-$50,000 per year

Overview:

The Bachelor of Marketing Communication degree is designed to provide students with a comprehensive understanding of marketing and communication principles. This degree program focuses on developing students' skills in marketing research, advertising, public relations and digital marketing. Graduates of this program are equipped with the knowledge and skills necessary to succeed in a variety of marketing and communication roles.

Curriculum Overview by Year:

• First Year: Introduction to Marketing, Principles of Advertising, Communication Theory, Writing for Marketing
• Second Year: Marketing Research, Consumer Behavior, Public Relations, Digital Marketing
• Third Year: Brand Management, Marketing Strategy, Media Planning, Sales Promotion
• Fourth Year: Internship, Capstone Project, Elective Courses

Key Components:

The key components of the Bachelor of Marketing Communication degree include a strong foundation in marketing and communication principles, hands-on experience through internships and capstone projects and elective courses that allow students to specialize in areas such as social media marketing, event planning, or market research.

Career Prospects:

Graduates of the Bachelor of Marketing Communication degree program can pursue a variety of careers in marketing and communication, including roles in advertising, public relations, market research, brand management and digital marketing. Some common job titles for BMC graduates include Marketing Coordinator, Public Relations Specialist, Advertising Account Executive and Social Media Manager.

Salary Expectations:

The salary expectations for BMC graduates vary depending on the specific job title and industry. According to Payscale, the average salary for a Marketing Coordinator is $45,000 per year, while the average salary for a Public Relations Specialist is $55,000 per year. Advertising Account Executives can expect to earn an average salary of $60,000 per year, while Social Media Managers can earn an average salary of $70,000 per year.

For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions:

It is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations of the Bachelor of Marketing Communication degree can vary depending on the country and university where the degree is pursued. However, this degree program provides students with a strong foundation in marketing and communication principles, hands-on experience through internships and capstone projects and the opportunity to specialize in a variety of areas. Graduates of this program can pursue a variety of careers in marketing and communication with competitive salary expectations. Visitors can search for where this specific degree (Bachelor of Marketing Communication) is offered anywhere in the world through the uniRank World Universities Search Engine.

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