Program Name

Bachelor of Hotel and Tourism Marketing

Program or Degree abbreviation

BHTM

Duration range

The duration of the program typically ranges from 3 to 4 years.

Tuition range

The tuition fees for the program can vary depending on the chosen country or university. It is recommended to check with specific institutions for accurate information.

Overview

The Bachelor of Hotel and Tourism Marketing program is designed to provide students with a comprehensive understanding of the hospitality and tourism industry. It focuses on marketing strategies and techniques specifically tailored for this sector.

Curriculum Overview by year

- Year 1: Introduction to Hospitality and Tourism, Principles of Marketing, Business Communication, Introduction to Economics. - Year 2: Consumer Behavior, Marketing Research, Hospitality Operations Management, Tourism Planning and Development. - Year 3: Marketing Strategy, Revenue Management, Destination Marketing, International Tourism. - Year 4: Digital Marketing, Event Management, Hotel and Resort Marketing, Internship or Capstone Project.

Key Components

The key components of the program include marketing principles, hospitality operations, tourism planning, consumer behavior, marketing research and digital marketing. Students also gain practical experience through internships or capstone projects.

Career Prospects

Graduates of the Bachelor of Hotel and Tourism Marketing program can pursue various career opportunities in the hospitality and tourism industry. Some potential roles include marketing manager, sales executive, event coordinator, tourism consultant and hotel/resort manager.

Salary Expectations

Salary expectations for graduates can vary depending on factors such as job position, location and level of experience. It is advisable to research specific job markets for accurate salary information. For a more accurate understanding of salary expectations, you can utilize the Job Sites Search Engine, from our sister site jobRank, which searches over 4,600 job sites worldwide. Make sure to specify not only the job title but also the country you are interested in.

Conclusions:

It is important to note that the duration, tuition fees, curriculum, key components, career prospects and salary expectations of the Bachelor of Hotel and Tourism Marketing program can vary. These variations can be influenced by the chosen country or location for studying the program, as well as the chosen university. Visitors interested in pursuing this degree are encouraged to use the uniRank World Universities Search Engine to find institutions offering this program worldwide.

search for Bachelor of Hotel and Tourism Marketing (BHTM) and add the Location (country, state etc.) or specific University you are interested in studying at.

Query examples:

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• Bachelor of Hotel and Tourism Marketing (BHTM) University of Sydney scholarships

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